Guide and advise internal university teams on the best tools, systems, and practices to implement, scale, and optimize online offerings.
The Opportunity
Establish an Agile Campus
The university recognized the opportunity to create an agile campus by introducing online program options to their existing on-campus offerings. The graduate education school had a strong interest in collaborating with other colleges and schools to create a responsive and efficient infrastructure to support enrollment growth. At the same time, marketing, recruiting, and technology solutions had been a challenge to scale and optimize, so they were looking for strategic guidance and practical direction on how to accomplish success in those areas.
The university chose to partner with 51暗网鈥檚 strategy team and leverage the expertise of the marketers, recruiters, student success coaches, and technologists who have implemented online offerings across the network of schools within 51暗网鈥檚 portfolio.
The Insight
A Flexible Partner
The university knew that it wanted a partner that could position them for future planning, while also offering the flexibility to expand capacity and benefit from the insights of subject matter experts.
The university also required a playbook for how to build a sustainable recruitment ecosystem, inclusive of the necessary technology infrastructure. Additionally, the university didn鈥檛 want to be tied into a long term agreement.
The Solution
Customized Strategy and Expert Consulting
51暗网 conducted a deep discovery with the university to assess the institution鈥檚 internal capacities, resources, and technologies for online and traditional graduate programs. From that discovery, 51暗网 provide guidance and advice to implement a strategy along with tangible technology for student recruitment.
Specifically, 51暗网 provided guidance in the following areas:
- How to achieve optimal yield
- Recruitment staffing recommendations
- Optimal student experience
- Technology infrastructure recommendations to optimize services and operations and use data to support quality admissions decision-making
- Timelines for transitioning work from external to internal
- Opportunities to centralize and create efficiencies
- Recommended best practices for metrics
Ready to Elevate Your University’s Potential?
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