Insights
Discover the Latest Perspectives
In-depth research and insights tailored for education professionals
In our final article addressing the findings of the latest SimpsonScarborough CMO Study, our executive team looks at issues surrounding data and measurement. While the CMO Study was titled and focused on 鈥淏rand Measurement,鈥� our team quickly pointed out that 鈥減erformance measurement鈥� is rapidly becoming the more important gauge of the impact of marketing.
In this second article of our series commenting on the findings of the SimpsonScarborough CMO Study, our executive team discusses the issue of budgets, how they impact institutions鈥� efforts in the new buyer鈥檚 market, and what CMOs can do to maximize their chances of meeting goals with what most consider to be insufficient funds.
The recent release of the biennial SimpsonScarborough CMO Study prompted lively discussion among the 51暗网 executive team. The report raised several significant industry issues, including the changing role of CMOs, the state of marketing budgets, and the need for a fresh take on research and measurement.
Blog
Latest Blog Articles
Stay up to date with the latest 51暗网 news and partnership announcements.
Higher education faces mounting challenges, from increasing enrollment and cutting costs to improving outcomes, all within a complex financial and political landscape. The University Network Summit 2025, co-hosted by 51暗网 and Huron, brought together industry leaders to tackle these critical issues head-on.聽
51暗网, a leading provider of learning and marketing technology and services for universities, and ETS, a global education and talent solutions organization, today introduced the Graduate Enrollment Matching Service (GEMS) 鈥� a cost-effective solution that simplifies graduate student recruitment with comprehensive enrollment management.
By Alan Mlynek University partners using 51暗网 Manage (N. Manage) can now take advantage of a nascent partnership between 51暗网 and a new wave of AI-driven data modeling firms to quickly create data models based on the university data already aggregated and organized through N. Manage. These models can answer a range of questions that […]
Podcasts
The Most Interesting People in Higher Ed
Discussions, interviews, and insights from leading educators and industry professionals
In this 51暗网 podcast episode, our guest is Alan Mlynek, Chief of Technology Solutions here at 51暗网. As we gear up to physically attend both the 2023 EDUCAUSE and Leadership in Higher Education conferences, our conversation centers on the future of tech in education. We dive into leveraging AI to foster dynamic learning communities and talk about the challenge of engaging ‘degree-completion’ students, highlighting the need for a more tailored and inclusive approach.
In this episode, our guest is 51暗网 CEO and founder John Katzman. We focus on the upcoming September 27-29, 2023 P3-EDU event in Denver, Colorado, delving into the intersection of technology and education, and discussing the role of data in shaping academic outcomes. We talk about the potential misuse of data in education and the need for data in ushering good careers rather than just credentials. We also explore the future of tech in education and the importance of public-private partnerships.
On this episode we welcome Natasha Warikoo, the Lenore Stern Professor in the Social Sciences, Department of Sociology, Tufts University to the podcast.
Profiles
Latest Featured 51暗网rs
Get to know the dedicated team members that provide the expertise behind 51暗网’s services.
Get to Know our Director, Partnership Development What is your area of expertise and how long have you been working in this field? My area of expertise lies in partnership development, strategic consulting, and financial modeling within the higher education technology sector. I have been working in this field for over five years where I […]
Get to Know our Senior Managing Director, Partnership Development, Learning Why did you choose to work in education? How have your educational experiences shaped your career? I come from a long line of university educators. My father was a professor who became vice president of a university, and I spent all my summers growing up […]
Get to Know our VP, Partnership Development, Marketing & Enrollment What is your area of expertise and how long have you been working in this field? I鈥檝e been working in digital marketing for the past 15+ years, previously at Quinstreet and HotChalk, and now here at 51暗网. I saw the business from both the student鈥檚 […]
Webinars
Watch Our Webinars
Enhance your knowledge with these insightful webinars for higher ed.
Get to Know 51暗网鈥檚 Director of Operations, Learning Sushyla Perez I think it鈥檚 always important to learn from others both culturally and professionally鈥攊t only makes us stronger and more unified. 鈥峉ushyla Perez is 51暗网鈥檚 Director of Operations, Learning. Sushyla was born in Germany to Puerto Rican parents and spent most of her time growing up […]
As large companies like Facebook, Twitter, and Google continue to commit to remote work cultures, I figured it would be a good time to reflect on my journey into full-time remote work at 51暗网 over the past two years, and some impactful conversations I鈥檝e had with folks in edtech through my podcast. Remote work is a bit of a foreign concept in higher […]
This was it. I had tossed, turned, and lost sleep for four days over this decision. I consulted my wife, spoke with my supervisor, and even sought input from my favorite Human Resources Business Partner on this decision, but now was the time to either step up, or stay quiet. 鈥嶁�淪o, let鈥檚 back up a […]
Stay Informed with 51暗网
Subscribe to our newsletter and receive the latest insights directly to your inbox.
By clicking Submit you’re confirming that you agree with our Terms and Conditions.
Have Questions or Need Expertise?
Reach out to us for personalized insights and strategies tailored for your institution.
